The Gifting Gap: Why Most Families Wait Too Long to Give

What Is the Gifting Gap?

The gifting gap represents the space between intention and action. Many families want to give but hesitate due to fear of financial insecurity or a lack of clear planning. This delay often stems from uncertainty—will giving now compromise future stability? Will the wealth be used wisely? Unfortunately, this hesitation can result in missed opportunities to make an impact during their lifetime.

Why Delayed Giving Is Costly

When families postpone giving, they forfeit the chance to:

1. Teach Stewardship: Actively engaging the next generation in giving fosters responsibility and financial wisdom.

2. Strengthen Relationships: Shared giving experiences create bonds and align family values.

3. Create Impact Now: Seeing the immediate benefits of generosity can be deeply rewarding, both for the giver and the recipients.

The cost isn’t just financial; it’s emotional and relational. Delayed giving often means missed moments of connection and legacy-building.

How to Close the Gifting Gap

Closing the gifting gap doesn’t have to be overwhelming. Here are three actionable steps:

1. Start Small: Identify a portion of your wealth to set aside for intentional giving. This could fund a family member’s business idea, support a charitable cause, or create shared family projects.

2. Involve Your Family: Collaboration ensures that your giving aligns with shared values and long-term goals.

3. Work with Professionals: A structured plan can provide the confidence to give while maintaining financial security. Experts can help tailor your approach to meet both your family’s needs and your aspirations.

A Personal Reflection

In my own life, I’ve seen the transformative power of intentional giving. My grandfather chose to gift his inheritance to his children while he was still alive. That decision wasn’t just about finances; it was an investment in our future. The funds he gave to my parents allowed them to start the business that shaped my upbringing. Beyond the monetary value, his gift instilled in us the importance of stewardship, responsibility, and intentional generosity.

What’s Stopping Your Family from Giving?

Many families hesitate due to fears of running out of money or not knowing how to give effectively. But giving while living isn’t about depletion—it’s about opportunity. With the right plan in place, you can:

• Empower the next generation.

• Make a tangible impact today.

• Build a living legacy rooted in shared purpose and values.

Take the First Step

This December, consider how intentional generosity can create a ripple effect of opportunity and connection for generations to come. Let’s work together to build a plan that turns your wealth into a living legacy.

[Schedule a Legacy Planning Session™ today →]